Austin, TX - profile audit, copy-paste pack and 90-day plan
In this fictional scenario the profile is discoverable but incomplete: the description is keyword-stuffed, no services are listed, there are no recent photos or posts, and name, address and phone details are inconsistent across directories. All of that is fixable in a week. The pages that follow give you the exact text to paste, a shot list for real photos, posts, review replies, an FAQ content pack and a 90-day plan.
Note on Q&A and AI answers: profile features vary by region, category and verification status, and Google controls what its AI answers say. Rather than assume a Q&A publishing control exists, this report gives you an FAQ content pack for your website and eligible profile content. We cannot guarantee what Google's AI answers say.
No honest provider can promise a ranking. What this report delivers is guideline-aligned recommendations (subject to your profile's eligibility and verification) and a plan; ranking also depends on distance, relevance, reviews and competitors.
| Check | Status |
|---|---|
| Business name matches real-world signage | Done |
| Primary category is the best fit | Needs work |
| Secondary categories: only accurate, relevant ones (the fewest that describe real services) | Needs work |
| Address or service area correct | Done |
| Local phone number is primary | Done |
| Website link goes to a matching page | Needs work |
| Regular and special hours set | Needs work |
| Opening date set | Missing |
| Check | Status |
|---|---|
| Description is 750 characters or less and reads naturally | Needs work |
| Services listed with descriptions | Missing |
| Attributes set (only ones that are true) | Needs work |
| Booking or quote link set in the contact fields (if the business takes online bookings) | Missing |
| Products or service highlights used where relevant | Missing |
| Check | Status |
|---|---|
| Logo and cover photo set | Done |
| Real photos in each category (team, work, vehicles, premises) | Needs work |
| New photos added in the last 30 days | Missing |
| Short video of the team or a job | Missing |
| Check | Status |
|---|---|
| Posts published at least weekly | Missing |
| Review rating at or above 4.5 | Done |
| Every review replied to within 48 hours | Needs work |
| Text or WhatsApp contact option, if available for this verified profile, with an approved response process | If available |
| Check | Status |
|---|---|
| Name, address and phone match across 25 directories | Needs work |
| No duplicate or old listings | Needs work |
| Social and website show the same business details | Done |
| AI-answer readiness: FAQ content published on the website | Missing |
| Type | Category | Why |
|---|---|---|
| Primary | Plumber | The main thing customers search for. One primary category drives most of the ranking signal. |
| Secondary | Drainage service | Covers clogged-drain and drain-cleaning searches. |
| Secondary | Water heater installation service | Matches replacement and tankless installation searches. |
| Secondary | Water heater repair service | Matches repair searches, which are a separate intent from installation. |
| Secondary | Sewer service | Only if the business really does sewer line work. |
These are sample category names and have not been checked in a live profile editor. A real report confirms each name in the editor before applying it. Use the fewest accurate, relevant categories, and only ones the business really offers. Google changes the list from time to time.
All caps, a phone number, a web address and repeated keywords. Links and spammy keyword repetition do not belong in a description (contact details have their own fields); a description like this can be rejected, and repeated guideline violations put a profile at risk.
Plain language, what you do, where, and why to trust you. No links, no phone number, no promotions.
| Service | Description (max 300 characters) | Chars |
|---|---|---|
| Emergency plumbing repair | Burst pipes, active leaks and overflowing fixtures, answered around the clock. We shut off the damage first, then explain the repair and price before starting. | 159 |
| Water heater repair | Diagnosis and repair of gas and electric water heaters: no hot water, pilot problems, leaks, strange noises and failed parts. | 125 |
| Water heater replacement | Tank and tankless water heater replacement with removal of the old unit. We size the heater to your household and give a written quote first. | 141 |
| Drain cleaning | Clearing kitchen, bathroom and main-line drains with cable and hydro-jetting equipment, plus a camera check when the clog keeps coming back. | 140 |
| Leak detection and repair | Non-invasive leak finding for hidden pipe and slab leaks, followed by an itemized repair plan. | 94 |
| Toilet and fixture repair | Running or clogged toilets, leaking faucets, garbage disposals and shut-off valves repaired or replaced. | 104 |
| Sewer line repair | Camera inspection and repair or replacement of damaged sewer lines, including trenchless options where they suit the pipe. | 122 |
| Commercial plumbing | Service calls for small offices, restaurants and shops: repairs, drain clearing and scheduled maintenance. | 106 |
Turn on only the attributes that are true for the business, for example: online estimates, onsite services and the languages your team speaks. Do not select attributes you cannot back up; they can be reported.
| # | Shot | Used for |
|---|---|---|
| 1 | Logo on a plain background | Logo |
| 2 | Wide shot of a marked van outside a home | Cover |
| 3 | Team photo in uniform | Team |
| 4 | Technician explaining a repair to a customer (with permission) | At work |
| 5 | Water heater before and after replacement | At work |
| 6 | Drain camera on a monitor | At work |
| 7 | Tools and trucks, tidy | Vehicles and equipment |
| 8 | Shop or office exterior with signage (only if customers visit a public premises) | Exterior |
| 9 | Reception or dispatch desk | Interior |
| 10 | Licence and insurance displayed | Trust |
| 11 | 10-20 second video: arrival and greeting | Video |
| 12 | Seasonal job photo each month | Fresh content |
We do not generate fake or AI photos of your work. Real photos, a few each month, do the job and keep the profile within Google's rules. If you serve customers at their location rather than at your premises, a service-area profile hides the street address where Google requires it; skip premises photos in that case.
Is your water heater making popping noises? That is usually sediment on the bottom of the tank. A flush can extend its life; if it is over 10 years old, replacement may be cheaper. Call or request a visit and we will tell you which.
232 charactersBefore you leave for a trip: find your main water shut-off valve and make sure it turns. It takes two minutes and can save a flooded kitchen. Not sure where it is? Our technicians will show you at your next visit.
213 charactersSlow drains in more than one fixture often mean a main-line problem, not a simple clog. We use a camera to see what is happening before recommending a fix. Request a visit online.
179 charactersCold snap coming? Disconnect outdoor hoses, cover exposed pipes and know where your shut-off is. If a pipe does freeze or burst, our emergency line is answered around the clock.
177 charactersReply to every review within 48 hours. Never offer anything in exchange for a review, never reveal customer details, and never argue in public.
Thank you, {first name}. We are glad the visit went smoothly, and we have passed your kind words to the technician. If anything else comes up, we are one call away.
Thank you for the feedback, {first name}. We would love to earn the fifth star: if anything could have been better, please tell us at the number on our profile and we will make it right.
Thanks for taking the time to review us, {first name}. We want every visit to be a clear win. Please call us and tell us what fell short so we can follow up properly.
We are sorry your experience fell short, {first name}. This is not the standard we set. Please call our office so a manager can review what happened and put it right.
Thank you, {first name}. We give an upfront written price before work starts so there are no surprises; if the final bill differed from your quote, please call us and we will go through it with you.
We cannot find a visit matching this review. Please contact us so we can look into it. We have also flagged the review to Google for a policy check.
| Question | Answer |
|---|---|
| Do you offer emergency service? | Yes. Our emergency line is answered around the clock for burst pipes, active leaks and overflowing fixtures. |
| Do you give a price before starting work? | Yes. A technician explains the problem and gives an upfront written price before any work begins. |
| Which areas do you serve? | Austin and nearby neighborhoods. Tell us your address when you call and we will confirm. |
| Are your technicians licensed? | Yes. Our technicians are licensed, and the license number is available on request. |
| Do you repair and replace tankless water heaters? | Yes. We repair gas and electric tank heaters and install or replace tankless models. |
| Can I book online? | Yes. Use the request-a-visit form on our website or call during business hours. |
Claim or create the listings that are available, relevant and free of paid lead-generation commitments, skip duplicates, and write the name, address and phone number exactly as on the profile. Mismatches and duplicates are the most common consistency problem.
| Site | Type |
|---|---|
| Apple Business Connect | Map and Siri listing |
| Bing Places for Business | Map and search listing |
| Facebook Business Page | Social and reviews |
| Yelp for Business | Reviews directory |
| Better Business Bureau | Trust directory |
| Nextdoor Business Page | Neighborhood network |
| Angi | Home-service directory |
| Thumbtack | Home-service directory |
| HomeAdvisor | Home-service directory |
| Yellow Pages (YP.com) | General directory |
| Superpages | General directory |
| Foursquare | Data source for other apps |
| MapQuest | Map listing |
| Manta | Small-business directory |
| Chamber of Commerce (local) | Local authority link |
| Alignable | Small-business network |
| Porch | Home-service directory |
| Data Axle | Data aggregator |
| Localeze (Neustar) | Data aggregator |
| Hotfrog | General directory |
| Cylex | General directory |
| Brownbook | General directory |
| Local trade association | Industry authority link |
| Local newspaper business directory | Local link |
| Industry licence-board listing | Official record |
| When | Action |
|---|---|
| Days 1-7 | Apply categories, description, services and attributes; fix hours; upload first 12 real photos; set up the approved text or WhatsApp option if it is available for this profile |
| Days 8-30 | Publish one post a week; reply to every review; claim the top 10 citations; publish the FAQ page on the website |
| Days 31-60 | Claim further relevant citations; fix any duplicates; add a monthly photo set; start a polite, non-incentivized review request after each finished job |
| Days 61-90 | Review calls, direction requests and website clicks from the profile insights; adjust services and posts; plan the next quarter |
Scope. Each item is checked against Google's guidelines. We do not create fake photos, reviews or addresses and do not promise rankings; recommendations are subject to eligibility and verification.