Back to the reportAPI experiment, not consumer appOpenAI API, run 2

Q03: Plausible vs Fathom vs Simple Analytics - which one should I choose for a small blog?

OpenAI Responses API + web_search, model gpt-6-luna, requested 2026-10-31T15:43:43Z, 11.98 s, intent: comparison

MentionedRecommendedLinked to your site

Stored answer

**My default pick: Plausible**—if you’re happy to pay a modest monthly fee for a clean, useful blog dashboard. It’s a good balance of simplicity and features: the Starter plan is **$9/month for up to 10,000 monthly pageviews**, with goals, custom events, and no data-retention limit. It also offers a 30-day trial without a credit card. ([plausible.io](https://plausible.io/?via=toolfio)) | Choose… | If your priority is… | Trade-off | |---|---|---| | **Plausible** | A strong all-rounder for a blog: traffic sources, popular posts, goals, and a straightforward dashboard | No permanent free plan; the free trial is 30 days. ([plausible.io](https://plausible.io/docs/subscription-plans?utm_source=openai)) | | **Fathom** | Convenience, polished basics, and tracking several sites under one account | Starts at **$15/month** for up to 100,000 pageviews; no free plan, though its plans include 50 sites and full analytics history while subscribed. ([usefathom.com](https://usefathom.com/pricing?utm_source=openai)) | | **Simple Analytics** | Paying **nothing** for a small personal or hobby blog | Its free plan includes up to five websites, but only 30 days of history and a required badge. Paid pricing starts at **£20/month** on the page I checked. ([simpleanalytics.com](https://www.simpleanalytics.com/pricing)) | **Quick decision:** - Want a paid tool for one blog? **Plausible.** - Want to keep costs at zero and 30 days of stats is enough? **Simple Analytics.** - Run multiple sites and value a simple, all-in-one plan? **Fathom**—its 50-site allowance may make the price worthwhile. For most small blogs, I’d start with Plausible’s trial and see whether its reports answer the questions you actually have. If free is the deciding factor, try Simple Analytics instead.

Marked yellow: the target brand; underlined: competitors, as found by the matching rules in targets.yaml. The text is exactly what the API returned.

What the rules extracted

BrandNamedRecommended (rule)Own site citedContext
Plausible (target)yes x8yesyesFor most small blogs, I’d start with Plausible’s trial and see whether its reports answer the questions you actually have.
Fathomyes x4noyes
Simple Analyticsyes x5noyes
Matomononono
Umaminonono
GA4 (Google Analytics)nonono

Search queries the engine issued

URLs cited in the answer (4)

Links the engine attached to its answer text.

DomainPage
plausible.ioPlausible Analytics | Simple, privacy-friendly Google Analytics alternative
https://plausible.io/?via=toolfio
plausible.ioPlausible pricing and subscription plans | Plausible docs
https://plausible.io/docs/subscription-plans
usefathom.comPricing — plans from $15/month - Fathom Analytics
https://usefathom.com/pricing
simpleanalytics.comPricing - Simple Analytics
https://www.simpleanalytics.com/pricing

Other sources the engine consulted (42)

Returned by the search step but not attached to the answer text.

DomainPage
feasible.lolhttps://feasible.lol/compare/pricing/
https://feasible.lol/compare/pricing/
github.comhttps://github.com/plausible/analytics
https://github.com/plausible/analytics
ingest.plausible.iohttps://ingest.plausible.io/contact
https://ingest.plausible.io/contact
comparecrest.comhttps://comparecrest.com/software/plausible-analytics/
https://comparecrest.com/software/plausible-analytics/
verlua.comhttps://www.verlua.com/blog/cookieless-analytics-small-business
https://www.verlua.com/blog/cookieless-analytics-small-business
elsop.comhttps://www.elsop.com/analytics-tools/plausible/pricing/
https://www.elsop.com/analytics-tools/plausible/pricing/
usestickybeak.comhttps://usestickybeak.com/guides/plausible-pricing
https://usestickybeak.com/guides/plausible-pricing
howmakersbuild.comhttps://howmakersbuild.com/tools/plausible/pricing
https://howmakersbuild.com/tools/plausible/pricing
simpleanalytics.comhttps://www.simpleanalytics.com/
https://www.simpleanalytics.com/
a-propos-travel.comhttps://www.a-propos-travel.com/media/pages/mentions-legales/eb01412c09-1704352415/plausib
https://www.a-propos-travel.com/media/pages/mentions-legales/eb01412c09-1704352415/plausible-privacy-focused-g
wpdemo.nethttps://wpdemo.net/pdf/plausible-analytics-p1508.pdf
https://wpdemo.net/pdf/plausible-analytics-p1508.pdf
reddit.comhttps://www.reddit.com/r/ChoosingVendors/comments/1umlehl/ga4_is_a_nightmare_simple_websit
https://www.reddit.com/r/ChoosingVendors/comments/1umlehl/ga4_is_a_nightmare_simple_website_analytics/
reddit.comhttps://www.reddit.com/r/SideProject/comments/1gkubpc
https://www.reddit.com/r/SideProject/comments/1gkubpc
reddit.comhttps://www.reddit.com/r/BestGitHubRepos/comments/1wj3ceh/plausible_analytics_a_cookiefree
https://www.reddit.com/r/BestGitHubRepos/comments/1wj3ceh/plausible_analytics_a_cookiefree_privacyfirst_web/
reddit.comhttps://www.reddit.com/r/webdev/comments/lxj0gi
https://www.reddit.com/r/webdev/comments/lxj0gi
en.wikipedia.orghttps://en.wikipedia.org/wiki/Plausible_Analytics
https://en.wikipedia.org/wiki/Plausible_Analytics
reddit.comhttps://www.reddit.com/r/umamiengine/comments/1vmocs0/umami_analytics_vs_plausible_analyti
https://www.reddit.com/r/umamiengine/comments/1vmocs0/umami_analytics_vs_plausible_analytics_which_is/
reddit.comhttps://www.reddit.com/r/Wordpress/comments/1g51vuj
https://www.reddit.com/r/Wordpress/comments/1g51vuj
reddit.comhttps://www.reddit.com/r/opensource/comments/14a69u1/site_analytics_for_open_source_projec
https://www.reddit.com/r/opensource/comments/14a69u1/site_analytics_for_open_source_project/
reddit.comhttps://www.reddit.com/r/analytics/comments/1so7ior/plausible_pricing_plans/
https://www.reddit.com/r/analytics/comments/1so7ior/plausible_pricing_plans/
reddit.comhttps://www.reddit.com/r/selfhosted/comments/1u7ilsq/analytics_tool_for_smaller_website/
https://www.reddit.com/r/selfhosted/comments/1u7ilsq/analytics_tool_for_smaller_website/
reddit.comhttps://www.reddit.com/r/SideProject/comments/1h9dw71
https://www.reddit.com/r/SideProject/comments/1h9dw71
reddit.comhttps://www.reddit.com/r/webdev/comments/1g6j84t
https://www.reddit.com/r/webdev/comments/1g6j84t
reddit.comhttps://www.reddit.com/r/BusinessVault/comments/1ohe73t
https://www.reddit.com/r/BusinessVault/comments/1ohe73t
files.btbytes.comhttps://files.btbytes.com/tweet_threads/thejustinwelsh_1595044757499166720.pdf
https://files.btbytes.com/tweet_threads/thejustinwelsh_1595044757499166720.pdf
assets.simpleanalytics.comhttps://assets.simpleanalytics.com/documents/terms/2021-01-23.pdf
https://assets.simpleanalytics.com/documents/terms/2021-01-23.pdf
f.hubspotusercontent20.nethttps://f.hubspotusercontent20.net/hubfs/506424/App%20Partner%20Assets/Fathom/Fathom%20-%2
https://f.hubspotusercontent20.net/hubfs/506424/App%20Partner%20Assets/Fathom/Fathom%20-%20Customer%20Informat
static1.squarespace.comhttps://static1.squarespace.com/static/67dba9f2cebf973b4dbb7a29/t/67e34b40fb4f3a483bbfd176
https://static1.squarespace.com/static/67dba9f2cebf973b4dbb7a29/t/67e34b40fb4f3a483bbfd176/1742949187464/Simpl
youtube.comhttps://www.youtube.com/watch?v=XcrARtzlz_4
https://www.youtube.com/watch?v=XcrARtzlz_4
youtube.comhttps://www.youtube.com/watch?v=-nbzq5m3Ob4
https://www.youtube.com/watch?v=-nbzq5m3Ob4
en.wikipedia.orghttps://en.wikipedia.org/wiki/List_of_web_analytics_software
https://en.wikipedia.org/wiki/List_of_web_analytics_software
en.wikipedia.orghttps://en.wikipedia.org/wiki/Fathom.com
https://en.wikipedia.org/wiki/Fathom.com
ingest.plausible.iohttps://ingest.plausible.io/plausible-umami-fathom-simple-analytics
https://ingest.plausible.io/plausible-umami-fathom-simple-analytics
plausible.iohttps://plausible.io/docs
https://plausible.io/docs
plausible.iohttps://plausible.io/blog/launching-plausible
https://plausible.io/blog/launching-plausible
plausible.iohttps://plausible.io/docs/compare-stats
https://plausible.io/docs/compare-stats
plausible.iohttps://plausible.io/docs/data-access
https://plausible.io/docs/data-access
plausible.iohttps://plausible.io/docs/stats-api
https://plausible.io/docs/stats-api
plausible.iohttps://plausible.io/privacy
https://plausible.io/privacy
plausible.iohttps://plausible.io/docs/export-stats
https://plausible.io/docs/export-stats
usefathom.comhttps://usefathom.com/legal/dpa/Fathom-DPA-06-20-2025.pdf
https://usefathom.com/legal/dpa/Fathom-DPA-06-20-2025.pdf
usefathom.comhttps://usefathom.com/legal/dpa/Fathom-DPA-12-21-2021.pdf
https://usefathom.com/legal/dpa/Fathom-DPA-12-21-2021.pdf

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